great expectations. how much would you pay for the best cupcakes on earth? okay, not even the best, how about the most popular? people pay outrageous sums for a morsel of the rarest caviar, the tenderest steak, the freshest filet-o-fish. what would you pay for a famous cupcake? apparently i'm willing to pay a buck fifty plus an hour of my time. and if my time is invaluable, i just paid infinity plus one fifty for a cupcake that'll probably cause me a hundred fifty in dentist bills.
of course i'm talking about
magnolia bakery. magnolia's cupcakes were already a coveted item in new york before they exploded onto the small screen via sex and the city. once magnolia went cable tv, they got huge. no longer were they "magnolia, famous for their cupcakes." now they were "magnolia, the place that carrie and co went to get cupcakes." everyone had to have one after that. and apparently, everyone was there last saturday, waiting to get their hands on a creamy cupcake.
it's amazing, you make a long line of of people out the door and people want something even more. normally i would pass up this sort of event. nothing is worth an hour's wait in the winter (although it wasn't particularly cold). but this was more or less a once in a 2004 opportunity. i was thinking the holiday spirit would make people happy and cheery but really, most of the people standing there were questioning the sanity of standing in line. yet nobody made a move to leave. busy manhattaners walking by would look at the line, turn to their friends, make a snide comment about "those people are crazy...and dumb!" and then scuttle along. i would have, should have, been one of those people. but that night, for the sake of cupcakes, i was one of the crazy and dumb ones.
the question inevitably comes down to, "were the cupcakes really that good? was it worth it?" the answer is no. and yes. the cupcakes aren't that mind blowingly good. in fact, i prefer the soft mushiness that is the local vons cupcake. the signature frosting on the magnolia cupcake is pretty good, but the huge smear of it they put on top is too much. no adult over the age of twenty can seriously eat this cupcake without being overwhelmed by sugar. i have a super sweet tooth and even i was unable to fall in love with the frosting. and the actual cupcake itself was so disappointing. lumpy and hard, and almost crispy.
leslie warned us beforehand that most homemade cupcakes were better, and she was spot on in her evaluation.
but the cupcakes were worth an hour and a dollar fifty out of my life. why? because it's the experience. where else would you be able to stand in line and look longingly at overpriced baked goods? where else would you get riled up by some repeatedly going back to raid the cupcake tray? where else could you sit in a park and toast your friends with the cupcakes that you just bought? nowhere, only magnolia.
the weirdest thing about magnolia was the personnel behind the magic. it was all art school rejects. no grandma types in sight. where's the token old lady? i'm not sure i can trust a bakery that hires only art school types. i need a grandmotherly type running the show. plus, the bouncer at the door was intimidating. i thought we would have to flash id to get into magnolia.
the wisdom i have to impart about magnolia cupcakes is this: try the cupcakes, just so you can say you've tried them. but get the banana pudding. that shit was worth waiting in line for. and i don't even like banana pudding.