scrooge of all seasons

"we all know that bad gifts inflict a cost -- just think of the rigid smiles that greet an unwanted floral tie -- but it's surprising how big that cost can be. ...in general, people spend a lot more on presents than they're worth to those who receive them, a phenomenon that he calls 'the deadweight loss of christmas.' a deadweight loss is created when you spend eighty dollars to give me a sweater that i would spend only sixty-five dollars to buy myself. why aren't we better at gift giving?"
-the gift right out-